Is blogging still a useful, relevant marketing tool?
Yep, it’s still worth writing, even in this age of chat bots and TicToc. When…
Browsing: Influencer Marketing
2023 will be a year of change and opportunity for social media
2022 was a year of crisis for social media in the US, but 2023 will…
Branded, paid and organic content: What are the key differences and why do they matter?
When it comes to creating your content marketing strategy, it’s useful to know the key…
Nestlé Global’s Alexis Herail on why guidelines are important for global brand communication
The global holistic content and owned assets lead at the FMCG giant explains the process…
How an empowered creator economy is challenging marketers
Likes no longer equal success, authenticity sells and TikTok’s highest paid contributors just launched their…
‘Now you’re just annoying me’ – influencer fatigue sets in
The aspirational lifestyle displayed by many influencers might have made sense during the good times,…
Marketing in the metaverse: An opportunity for innovation and experimentation
Although widespread adoption of the metaverse may take some time, leading brands are already rewriting…
How to Level Up Your Social Media Content Marketing in 2022
An ongoing global pandemic means more people are spending time indoors. Somehow the crisis has…
Interview with Lauren Weinberg
Lauren Weinberg is an experienced and goal-oriented marketing executive with over 20 years of experience.…
More Effective than a Kardashian: The Rise of Micro-Influencers for B2B Marketing
There is a notion that celebrities were the original influencers. For the longest time, it…