Life in Plastic, It’s Fantastic Barbie’s finally found her true calling: influencer.
Barbie turns 60 this year. A friend asked me if this means Barbie herself is turning…
Browsing: Influencer Marketing
What clients seek from influencer collaborators
Influencers have a lot to offer brand managers and online marketers, but they will have…
What’s next for 2019? Influencer marketing trends
Will professional influencers become all the rage in 2019 – or will they disappear as…
Six key social media marketing trends for 2019
It’s the right time now to start planning your social media marketing strategy for 2019.…
How Millennials are Marketing to Gen Z
Traditional marketing is useless. Although millennials are continually classified as being between the ages of…
10 Influencer Marketing Trends to Keep Your Eye On
The key is to success is to integrate influencers into your marketing team. Influencer marketing is…
Unilever’s rules for influencer marketing
Unilever, the consumer packaged goods giant, is taking a nuanced approach to influencer marketing as…
From Nano Influencers To Instagram Entrepreneurs: 3 Hot Trends In Influencer Marketing
With trends continuously changing and tastemakers affecting purchasing decisions, social media influencers have an incredible…
Transparency In Influencer Marketing: Are We There Yet?
Influencer marketing has long been a popular technique among marketers. It’s been an effective way…
Inside Canon’s influencer marketing program
For 23 years, Canon has managed a program of professional photographers called Explorers of Light.…