Three Tips On How To Incorporate An Influencer Strategy At Your Next Event
Influencer marketing is the new darling of the modern digital marketing world, even though its…
Browsing: Influencer Marketing
Why brands and influencers love Instagram Stories
How brands are getting more value from Instagram Stories influencer content The 24-hour lifespan of…
Mark Ritson: How ‘influencers’ made my arse a work of art
Influencer marketing suffers not just from the problems of fake followers and viewability, but from…
Instagram Leads as a Global Platform for Influencer Marketing
But not in every country, and China has its own players nfluencer marketing is a…
How brands can create everyday influencers
The Storytelling Power of People: How To Treat All Customers Like Influencers Whether it’s a…
Taking Experiential Marketing Beyond Events and the Tradeshow Floor
In a world where consumers are more likely to shell out for concert tickets than buy their…
Creating a Human Brand Through Influencer Marketing
Opinion: Millennials and Gen Z-will dominate spending decisions for the next decade It’s 1991. You…
How brands can cut through the £500bn sports market
Speakers from NFL, adidas, Nissan, Lucozade Sport, General Mills, Unicef and We Are Social Sport…
The Influencer Content Barometer: Mr Ben Brown, Desi Perkins and Matt Stonie video campaigns reviewed
As influencer content grows in stature within the marketing mix of the biggest brands in…
Why data needs to play a bigger role in influencer marketing
Influencer marketing is in a state of constant evolution, and has as many fanatics as…