Going Mad For Micro: The Continuing Evolution Of Influencer Marketing
Influencer marketing has certainly evolved over the past decade. From the mommy bloggers creating a…
Browsing: Influencer Marketing
Adidas releases limited-edition trainers that match Berlin subway seats
Adidas Originals has collaborated with Berlin’s public transport network Berliner Verkehsbetriebe to launch a pair of trainers that…
5 Reasons Personal Branding is Non-Negotiable for 2018
Personal banding is content you can control. So, get out there and control it. Why…
5 Marketing Trends That Should Influence Your 2018 Budget
Between wrapping up end-of-year campaigns and aiming to finish 2017 on a high note, it’s…
Advertising: What’s in Store for 2018?
Forrester Predicts Painful “Ad Correction” for 2018—Here’s What They’re Missing Earlier this month, when Forrester…
How to work with (or become) a micro-influencer
The rise of digital advertising has drastically changed the way we do business, and social…
Digital Download: Celebrity or Influencer?
Eighty percent of the top 15 beauty brand collaborations for the first half of the year…
Not All Influencers Are Created Equal
Opinion: 38 percent of marketers are unable to tell whether influencer activity actually drives sales…
Micro-Influencers vs. Macro-Influencers: Whose Posts Are More Effective? [Infographic]
Instagram micro-influencers and macro-influencers garner similar average engagement rates on sponsored posts, according to recent research from Mediakix.…
9 lessons in content marketing
Effective content marketing connects with its audience and delivers smart, relevant messaging. This was one…