Unilever looks to creative commerce
The majority of Unilever’s growth is coming from the long-lasting effects of brand building, and…
Browsing: Influencers
A New Approach to Building Your Personal Brand
Much of professional and personal success depends on persuading others to recognize your value. You…
What really makes Gen Z different from older generations? We asked a 24-year-old brand consultant
Andrew Roth, founder of research firm Dcdx, talks about how virality and instant gratification have…
5 ways B2B companies can get out of a marketing comfort zone
Finding ways to periodically get out of your comfort zone can be one of the…
How Gen Z social media managers became the new CMOs
Suddenly, 24-year-olds are finding themselves in charge of brand development for major corporations. What could…
Social commerce is on the precipice of a ‘return to basics’ for advertising and a major shift for search
Commerce isn’t driving revenues for social media platforms the way the platforms once hoped. That’s…
3 Ways Presentations are Changing in 2022
3 Ways Presentations are Changing in 2022 At the beginning of this month, visual marketers,…
How an empowered creator economy is challenging marketers
Likes no longer equal success, authenticity sells and TikTok’s highest paid contributors just launched their…
‘Now you’re just annoying me’ – influencer fatigue sets in
The aspirational lifestyle displayed by many influencers might have made sense during the good times,…
To Succeed on TikTok, Brands Must Become Publishers
Lyft gains traction after adopting this strategy alongside content studio Fallen Media Chao Williams knows…