Del Monte CMO Elana Gold on Grocery Shopping, the Pandemic and Pink Pineapples
The pandemic has been a learning curve for many marketers, including Elana Gold, who began…
Browsing: Influencers
The 3 Cs of Content Marketing – Strategy That Brings Us Leads
Let’s start this blog with a hard-hitting fact: A large number of marketers start a…
Pandemic advertising is getting freaky
You probably won’t be shacking up in a hotel anytime soon. But that hasn’t stopped…
Featuring employees in brand marketing is resonating with consumers
Coronavirus has had a big impact on brands’ marketing and advertising budgets, creating problems for…
Brand Relevance: How to Identify Untapped Opportunity
Is your brand relevant to the various audiences—customers, influencers, the media, others—you want to reach?…
The Inevitable Collision of Gaming and Athleisure
As streamers become mainstream celebrities, major fashion brands are itching to cash in. In a…
Messaging And Positioning For 2020: The Customer Journey As A Continuum
Messaging and positioning are at the core of reaching the right audience at the right…
Three themes for brand purpose
Brand purpose can be a driver of growth, a key to unlocking new partnerships and…
How marketers can prepare for Gen Alpha
It may seem a little crazy to concern yourself with the influence of a generation…
‘It’s very transactional’: Confessions of a marketer on working with influencers
Luxury hotels are particularly inundated with hundreds of requests from influencers, so much so that one…