Brands need to build in ‘citizenship’, says Pritchard
Brands are learning that balancing growth with doing good is a fundamental consumer expectation, according…
Browsing: Influencers
How To Tackle The Era Of Authentic Marketing
An integral aspect of a successful marketing plan is strong brand messaging. This is the…
Brands + Culture + Twitter = Impact
A new study shows just how much consumers want brands and culture to mix. Commerce…
5 IDEAS FOR INNOVATIVE B2B VIDEO MARKETING
Video an incredibly powerful tool for B2B businesses. YouTube has approximately 2 billion monthly active users. Aberdeen Group…
5 Content Marketing Tips To Help You Connect With Your Audience
If you’re looking to revive your content strategy, or get your next big campaign off…
How to Collaborate With Influencers to Help Grow Your Business
Companies are increasingly working with influencers to help them market their brand. Three experts share…
The Top 20 Most Followed Instagram Accounts
With around 1bn monthly active users, Instagram is a massive platform and hugely popular all over…
Why marketers should tap into Pinterest influencers
Pinterest Influencers Remain an Untapped Resource for Marketers The nearly decade-old tech company Pinterest has…
Originality is dying: how social media is hindering self-expression
Last summer, I moved into a new house and like many other new homeowners I…
Why marketers should capitalize on Pinterest influencers
As the latest social media IPO, Pinterest is making headlines, and I’ve long been a fan of…