How beauty brands are embracing YouTube’s ASMR fans
In a video from December 2017, a young blonde woman named Taylor Darling (known as ASMR…
Browsing: Influencers
Why brands need to take ASMR more seriously
A little bit of data on the latest trends can help brands create strategies to…
10 Ways to Break Through The Noise: How To Build Brand Engagement In A Cluttered Digital Landscape
We’re living in the age of social and entertainment overload. According to The Collage Group “the proliferation…
10 Marketing Trends to Watch in 2019
Marketing is being shaped by emerging technologies, methods and patterns. It’s difficult to predict which methods…
Are Influencers Overrated?
A new study questions the effectiveness of targeting “hubs” at the center of social networks.…
WHAT SHOULD YOU DO WITH OLD CONTENT?
Content is the buzzword now in the digital age. Celebrities create content. Businesses create content.…
The Lessons We Can All Learn From Sears’s Branding Blunders
Somehow, the tagline “Life. Well spent” just didn’t cut it. Here’s why. For Sears, the…
The Influence of Instagram [Infographic]
Instagram has the potential to expand awareness of your brand—but it also has the potential…
Shift Your Brand Perception – Rally Others to Tell Your Story
After reading my previous posts, you’re almost on your way to productively and energetically leveraging…
Employers Are Looking for ‘Influencers’ Within Their Own Ranks
Some businesses, concerned about unreliable social-media personalities, are turning to their own employees and customers…