The voice of influence – why podcast marketing remains an untapped resource
New intelligence from the podcast sector proves the value of understanding context in delivering material…
Browsing: Influencing
Why brands will welcome Amazon’s challenge to Google and Facebook
Amazon is set to equal Facebook as a means of influencing consumer behaviour, and challenge…
Creating content that influences purchasing decisions
Business leaders search for content that speaks to specific needs and pain points, educates (rather…
Social Media Endorsements: Where Will Marketers Draw the Line?
What if advertisers found a stealthy new way to get their pitch across — a…
3 Keys to Creating Engaging Content
There’s nothing more frustrating than spending hours on a piece of content that you hope…
Why B2B brands need to embrace social media
Social Media Works for B2B Sales, Too The chief marketing officer at a major technology…