In Search of Ingenuity
The quiet heroes of innovation do the little things that bring big ideas to life.…
Browsing: Innovation
OK, Robot: Making AI a Friend, Not a Foe
How to Survive the A.I. Revolution A human-centered approach to artificial intelligence envisions a future…
POV: It’s time for big tech to stop stifling innovation
Big tech has a track record of dismissing and discrediting technologies that they either don’t…
Glassdoor expands to challenge LinkedIn’s professional communication dominance
An established anonymity platform is giving networking a go, diversifying functionality and revitalising visuals as…
Pepsi challenges the classic rum and Coke recipe
Rum and Coke might dominate cocktail menus around the world, but Pepsi wants consumers to…
Building brand belonging is no longer just appreciated – it’s imperative
New research by Sefiani has highlighted the importance of a renewed focus on building brand…
How to Make Thought Leadership a B2B Demand-Gen Dynamo
For B2B businesses, thought leadership is a high-octane contributor to marketing effectiveness—and demand generation in particular. At…
Author Talks: How nondisruptive creation can unlock economic growth
Renée Mauborgne explains how companies can reach success outside the usual industry bounds. In this…
Glassdoor’s Bold Redesign Unveils Vibrant Colors and an Empowering Community Platform
Brand and digital studio Koto partners with Glassdoor for its first-ever facelift since the platform started in 2008. Glassdoor’s…
‘Fauxstalgic’ branding is having a moment
Nostalgia is an effective marketing tool, but brands don’t need a long legacy to harness…