CHANGING THE SNACK WORLD, ONE EPIC PRODUCT AT A TIME
EPIC Provisions’ co-founder on the challenges of bringing an original product to market. It was a…
Browsing: Innovation
Frito-Lay CMO says marketers need a listen-first mentality to be successful
Frito-Lay CMO Jennifer Saenz says listening to consumers is a top priority if you want…
How Branding Is Fueling The Cryptocurrency Craze
The creators of many new currencies are shrewdly marketing their coins by tying them to…
HOW TO BE A TELEVISION FUTURIST IN FOUR SIMPLE STEPS
It’s that time of year again! Every December, like clockwork, a sloshed colleague sidles up next…
12 Amazing Facts About Elon Musk’s SpaceX
The aerospace company is known for being at the forefront of innovation. Since SpaceX launched…
AI Dominated 2017. Here’s What’s Coming Next
Experts predict where AI will go in 2018–and the role designers are destined to play.…
Volvo wants to sell cars like Verizon sells phones
At the 2017 LA Auto Show on Wednesday, Volvo revealed a monumental new means of…
How Ferrari Built A Cult Following Through Design
Ferrari’s cars are iconic, but the reasons why are more mysterious. Ferrari World Abu Dhabi,…
Growth transformation: Delivering on a diversified set of e-commerce growth strategies
Successful marketers shift strategies and roles to develop the technology, capabilities, and mind-set for growth.…
First Principles: Elon Musk on the Power of Thinking for Yourself
First principles thinking, which is sometimes called reasoning from first principles, is one of the…