Does Language Really Matter in Marketing?
The way in which we communicate in marketing is, mainly, done through language. Yes, non-verbal…
Browsing: Innovation
Why Marketing Maturity Needs to Be Top-of-Mind in Today’s Digital Landscape
Companies have adapted and leaned on digital strategies to connect internally and externally since the…
Why It Pays to Approach Campaigns w/ a Design Mindset with MullenLowe
The devil is in the details… It’s the little things that will make or break…
3 Branding Strategies for Those Who Want To Come Out Of This Crazy Time Bigger and Better
They are the holy trinity of powerful brands we each admire (and this includes large…
How Language Boosts Customer Satisfaction
Great customer service is the holy grail of sales. When customers feel satisfied, they spend…
Major audio investment gap exists for marketers
Consumers spend 31% of their media time with audio, yet brands only allocate 8.8% of…
Tailored strategies win in the digital transformation
PHD’s Roxane Magbanua analyses how a targeted approach to digital experiences benefited some of this…
How Your B-to-B Marketing Strategy Can Pack an Emotional Punch
Everyone knows they have to understand their customer—the challenge is figuring out how to best…
Why is Pfizer advertising a vaccine that gets plenty of free promotion?
Pfizer is about to start advertising a new product in the US: the Covid-19 vaccine.…
DOOH’s impact stronger than classic signs: neuroscience study
Neuroscience has quantified the impact of out-of-home advertising (OOH) for the first time and found…