6 Principles to Build Your Company’s Strategic Agility
In early 2020, Airbnb was headed for a banner year — bookings were up, expansion…
Browsing: Innovation
Zomato and Cult.fit’s mistakes are lessons for the advertising industry
Advertising is a tricky business; it’s not just about selling a product or service but…
The beauty of contrast
To the poet, blue is the hue of sky and sea, the aura of twilight…
The State of Content Entrepreneurs: Motivation and Pay Trends
Most content entrepreneurs—people who make money by turning content into revenue streams—say the biggest benefits…
Is this the Siri of toilets? A pristine voice-operated public restroom opens in Tokyo
All you have to do is greet it, and a chime will invite you to…
Why B2B Branding Is More Important Than Ever
For years, B2B brands invested more in sales and product than in brand marketing. The…
The most significant business advice I’ve received
I received the most significant business advice of my life more than 30 years ago…
Is your brand on mute? Why the world’s biggest companies are investing millions in sound
Consumers are listening to more and more audio, and companies are investing in sonic branding…
Five Useful LinkedIn Hashtags for Marketers [Infographic]
Using hashtags can be an effective way to boost the reach of your LinkedIn posts.…
The feminine brand name advantage
Brands with linguistically feminine names are more likely to convey warmth which, in turn, can…