Infographic: How to nail audio, video on YouTube
With more people now tuning into YouTube’s audio-only options, including YouTube Music, last November, YouTube…
Browsing: Innovation
Are agency people embarrassed about how they make their living?
Jeremy Taylor spent a week in May 2021 attending the AdForum Consultants Forum, on the…
IBM’s Carla Piñeyro Sublett is taking ‘a completely new approach’ to B2B marketing
The CMO talks about her vision for IBM as it spins off its infrastructure services…
This whiter-than-white paint cools buildings down dramatically. Why isn’t it everywhere?
From icy tundras to billowing clouds, the color white crops up repeatedly in our planet’s…
generational marketing
Epoch Strategy Director Alex Murrell wrote a fascinating piece a couple years ago on “The…
GET TO KNOW… Francesco Federico
Francesco Federico (Chief Marketing Officer, UK & Ireland at JLL) Francesco is a digital native…
Leveraging Consumer Insight & Brand Strategy
What is a Consumer Insight? And perhaps, more importantly, why is understanding and applying consumer…
How to become ‘tech forward’: A technology-transformation approach that works
Getting value from tech relies on tackling multiple interdependent programs at once. For executives looking…
How to spot a toxic culture by reading between the lines of a job ad
“Tight-knit workplace.” “Foster collaboration.” “Free meals, snacks, and drinks.” Job ads are meant to target…
Changing Someone’s Mind: A Powerful New Approach
Nano Tools for Leaders® — a collaboration between Wharton Executive Education and Wharton’s Center for Leadership and Change Management — are…