Reimagining consumer-goods innovation for the next normal
As the COVID-19 pandemic continues and new consumer behaviors play out, it’s time for manufacturers…
Browsing: Innovation
10 seminal books (and their speed summaries) for a deep insight into human nature and consumer behaviour.
During times that are uncertain and dynamic, it is tempting to focus on what’s changed…
Three Steps to Better Marketing and Sales Alignment
Sales and Marketing alignment is both critical to achieve and difficult to measure. If asked…
A Revolution to Humanize B2B Brands
A fundamental shift is occurring in business that’s having profound implications for B2B brands. Despite…
The power of collaborative advantage
” None of us is as smart as all of us.” – Ken Blanchard Blanchard…
FMCG brands can win market share by courting ‘eco-active’ consumers
Investing in sustainable innovation can help brands win a growing market share of spending by…
When The Magic Happens
This is a story about when big innovations happen. Not how, but when. And to…
What 12,000 Employees Have to Say About the Future of Remote Work.
Although the COVID-19 pandemic has led to economic, health, and social devastation, it has also…
How Silicon Valley turned true innovation into an overhyped delusion
For as long as it has existed, people have been trying to replicate the magic…
Unusual innovations for unusual times
While the world came screeching to a standstill and most businesses panicked, a few businesses…