Fashion startups are making use of luxury brands’ unsold styles
Elevated Layers, set to emerge from beta mode late this month, plans to provide high-end…
Elevated Layers, set to emerge from beta mode late this month, plans to provide high-end…
People are watching videos more than ever before, but there’s more than one platform available…
LISTEN TO THE PODCAST: Wharton’s Gad Allon, University of Michigan’s Erik Gordon and Duke’s James…
Influencer marketing suffers not just from the problems of fake followers and viewability, but from…
But not in every country, and China has its own players nfluencer marketing is a…
Direct-to-consumer and digitally native brands are rewriting their marketing playbooks in order to get into the pockets…
The space of cause-related business is maturing into a movement for which, like digital, success…
The launch of Instagram’s IGTV has brought out the early adopter marketers. Companies like Chipotle,…
The dynamics of marketing need to change with the changing velocity of customers’ preferences. Customers…
Building a brand for your company is one of the most important things you can…