How marketers can benefit from “heat testing” Validating Product-Market Fit in the Real World
Since the invention of surveys in the 1930s, companies have used market research to size…
Browsing: Instagram
Social commerce is on the precipice of a ‘return to basics’ for advertising and a major shift for search
Commerce isn’t driving revenues for social media platforms the way the platforms once hoped. That’s…
How TikTok’s pushy watermark boosted its brand—and hurt Instagram
TikTik’s logo has become one of the most recognizable in digital culture—thanks in part to…
Why Livestream Commerce Is on the Rise
Wharton’s Tom Robertson explains livestream commerce, one of the hottest trends in digital sales. There…
Back-to-school beauty campaigns lean into Snapchat, TikTok and Instagram shopping
After three disrupted school years in a row, a return to normalcy means back-to-school shopping is back.…
Want to get married in the metaverse?
Dive Brief: Taco Bell is bringing its wedding services into the metaverse following five years…
HEINEKEN TURNED LATE-NIGHT NYC OFFICE WORKERS INTO OUTDOOR ADS
Stunt promoting its app-closing bottle opener dubbed ‘The Closer’ literally spotlighted those working late https://www.youtube.com/embed/MXKvKU-EyA4…
Where does the Twitter brand go from here?
Elon Musk left the Twitter brand battered after the company gave up control of its…
Where Big Tech Advertising Businesses Stand At The End Of A Crazy 2021
The biggest US tech companies – Alphabet, Meta, Amazon, Apple and Microsoft – are often lumped…
How brands can engage millennials via social, metaverse
Millennials, also known as Generation Y, are a generation of doers, multitaskers that have high…