How Gen Z will redefine retail
Do you finally understand Millennial shoppers? Well, it’s time to move on. Kellie Simpson tells Marketing how Gen…
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For Social Video, Marketers Value Engagement Above All Else
And older metrics like brand recall are falling by the wayside Video is rocketing on…
5 Marketing Trends That Should Influence Your 2018 Budget
Between wrapping up end-of-year campaigns and aiming to finish 2017 on a high note, it’s…
Visual Personal Branding: How to Build a Loyal Following With Images
Want to create a strong connection with your followers? Wondering how to capture photos that…
Socialization will make VR mainstream
Recent price drops in virtual reality headsets have created a wave of excitement in our community by…
BMW first brand to trial Snapchat’s ‘try-before-you-buy’ AR lens
BMW is the first brand to use Snapchat’s new AR ‘augmented trial’ Lens which lets customers…
Digital Download: Celebrity or Influencer?
Eighty percent of the top 15 beauty brand collaborations for the first half of the year…
20 Tips to Organically Market Your Brand on Instagram (Infographic)
The world’s biggest brands are marketing with Instagram, and you can, too. Instagram has proven to…
Could “Just Do It” be the best brand story ever?
How Nike Tells Its Brand Story Across Multiple Channels The idea of brand storytelling sounds…
The Three Content Marketing Tactics E-Commerce Marketers Often Miss
When was the last time you shopped in a physical store? Struggling to remember? It’s…