It’s time to take social media seriously – and that means paying higher salaries
At The Drum’s Predictions Breakfast, I was interested to hear how 2017 is going to…
Browsing: Instagram
SocialWall aims to be a smarter way for brands to display social media mentions
Born out of technology designed to help price a musician or band’s live performance, based…
A CMO’s View: How Barnes & Noble College builds its marketing around Gen Z & Millennial needs
Lisa Malat says her brand is focused on initiatives that support the academic and social…
Airbnb’s CMO reflects on ‘marketing that matters’
Even the chief marketing officer of Airbnb Inc. has a soft spot for hotels sometimes.…
Great ideas need great marketing
Top 10 marketing mistakes that can kill a great idea Entrepreneurial spirit, hard work and…
The emerging clout of Emojis for Branding
How emojis affect engagement on Instagram There was an increased use of emojis in 2016…
How Lush Cosmetics has built its brand on social media
Lush evolves digital offerings to better connect with consumers Lush Cosmetics has grown significantly from…
Agencies get excited about Instagram ads in Stories and new analytics tools
Only five months after Instagram released Stories — a feature that, well, borrowed from Snapchat — the photo-sharing…
5 Ways to Repurpose Your Popular Social Media Posts
Want to get more out of your social media content? Wondering how you can save…
How Companies Will Use Social Media In 2017
2016 brought the “reachpocalypse,” and much else besides. Here’s what comes next for the embattled…