For Missguided, influencers are taking the place of ad agencies
Missguided invests heavily in influencer marketing. In fact, it takes the lion’s share of its…
Browsing: Instagram
The Art of Rebranding for the Digital Era
For the first time in more than 20 years, Velveeta is updating its logo. Gone…
Digital creators and the fallback of the social media outage
In October 2021, Facebook and its two other social platforms WhatsApp and Instagram experienced an…
What the Facebook outage should teach marketers
Six hours with no Facebook, Instagram or WhatsApp was a major global story. Similar platform…
Consumers Say They’ve Increased Social Media Messaging With Brands Since Pandemic, Find It More Positive
In a potentially significant change in consumer behavior related to the pandemic, new research indicates…
Brand strength or margin? Both!
In times of uncertainty, strong brands are more important than ever. But how do you…
So Many Social Media Outlets, So Little Time. So Where Should You Spend Your Marketing Budget?
Gone are the days of each social media app serving an individual, unique purpose. In…
Thin is in and is there a place to hide?
OREO MAKES KID-REPELLENT PACKAGING FOR COOKIE-CRAZED PARENTS The ‘Thins Protection Program’ tapped Green Giant, Ford,…
5 Reasons Your Brand Needs Its Own Spotify Playlist
A curated soundtrack will be music to your customers’ ears. With so many businesses competing…
Under the influence: Interview with Maree Sortino
Trying to find the right influencer can be time consuming but it is achievable for…