Avon calling: With a brand makeover, the beauty company targets millennials
Georgian Haynes, a 29-year-old architect based in New York City, started selling Avon when she…
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Why Chat May Be King Of The New Mobile Landscape
Tech giants and hopefuls alike are betting on messaging apps—and conversational interface—as the future of…
Luxury hospitality brands must focus on fine-tuning social media strategies
A surprising number of luxury hotels and hospitality brands have put stock into accounts on…
Navigating the new waters of live content
As more social media platforms dive into live content, which channel should you focus on?…
Top 10 luxury brand mobile marketers of Q3
Now firmly established in nearly every aspect of daily life, mobile served to enhance consumers’…
What Instagram Star Louise Delage Can Teach You About Marketing
Meet Louise Delage. She’s the girl women want to be and men want to be with.…
These Are the Best Times to Post on Social Media
Social media can make or break your brand. It’s essential to know when and what…
Why Snapchat, Facebook and Other Platforms Are Trying to Shed the ‘Social’ Label
With diversification comes a new mindset There was a point four years ago when marketing…
Is marketing’s ‘cauldron of innovation and chaos’ a ladder to success?: A report from IAB Mixx
The official theme of this year’s IAB Mixx event in New York was advertising’s new…
Meetup’s New Brand Identity: Now Less Awkward Than Meeting IRL
“The moment we realized it had to go was when we realized that our logo…