How Absolut innovates with tech
Spotlight on Absolut’s Afdhel Aziz: Online innovation around an offline product Absolut Vodka has remained…
Browsing: Instagram
How to connect with your customers through social messaging
Last month, Instagram announced that it will now start counting video views. By making it easier…
Why the New Crop of E-commerce Brands Should Really Scare Traditional Retailers
Data and social media are changing the game Even as pundits swear that bricks-and-mortar shopping isn’t…
Are brands playing it too safe on mobile?
Is a Mobile-First Approach Really Best? It’s not exactly clear when the Year of Mobile…
200000 and counting!
Instagram attracts 200,000 brands Instagram, the photo-sharing social media platform owned by Facebook, has reached…
The untold potential of image recognition
Image recognition technology has the potential to transform digital advertising. The history of all technologies…
Programmatic set to be even bigger this year
Programmatic Advertising is Skyrocketing: 66% of Advertisers Plan to Boost Ad Spend Looking for the…
Move Over Kardashians: Why Average Joes Are More Influential Than Celebrities on Social Media
Who wouldn’t want Kim Kardashian and Kendall Jenner endorsing their product? The only problem is,…
Influencer marketing needs to prioritize content over commerce
The majority of brands now have influencer marketing strategies, but budget remains an obstacle, according to…
Why WhatsApp’s brand plans will revolutionise mobile marketing
WhatsApp made waves when it revealed it was dropping its subscription fee and the move…