Integrating not interrupting: can virtual out-of-home ads entice marketers?
Could in-game advertising one day rival Facebook’s scale? Ad pioneers, enabled by programmatic tech, believe…
Browsing: Integral Ad Science
After keyword blocking, what’s next for brand safety and the ‘asshole of the internet’?
In 2020, many of us were inundated with well-intentioned social good marketing campaigns. But audiences…
Everything in context – study reveals power of content-relevant ads
New research shows 70% of consumers in the UK are more likely to recall an…
Blockchain buzz among advertisers starts to fizzle
Advertisers’ love affair with all things blockchain may be cooling as they realize the technology’s…
Snapchat Is Adding Manual Controls for Advertisers Concerned About Brand Safety
Buyers can limit which content categories ads appear in YouTube, Twitter and Facebook aren’t the only platforms grappling…
Despite Challenges, Programmatic Is Evolving To Deliver On Brand Safety
With spend growing by more than 72% over the past three years, programmatic is the backbone…