10 Content Marketing Trends to Watch in 2022 [Infographic]
As marketers dive into 2022, which content marketing trends should they be watching closely? Directional…
Browsing: Intent
How AI Solves One of Marketing’s Greatest Challenges
We asked marketing leaders to tell us about their greatest individual marketing challenge. The number…
Why Every B2B Marketer Should be Leveraging Intent Data
By now, businesses are well aware that the better they know their prospects, the more…
How to Position Your B2B Brand for Search: Garrett Mehrguth on Marketing Smarts [Podcast]
Garrett Mehrguth thinks about search engine optimization (SEO) a bit differently. He focuses not just on…
What Is Marketing Orchestration? [Infographic]
Marketing orchestration is a powerful approach in marketing automation and ABM. It focuses not on…
How Pinterest is wooing ad buyers with a consumer insights message
In IPG Mediabrands Cafe last week, a table was lined with mini Greek yogurt doughnuts,…
Humans have much to teach AI about the smart home
Artificial intelligence has attracted broad attention lately, but most of the conversations surrounding this topic…
Brandspeak: Building Brand Affinity Through Intent-Based Marketing
Marketers are laser-focused on connecting with potential customers at critical decision-making moments. The trouble is,…