Is Elon Musk the engine of the Tesla brand?
“We don’t buy advertising,” tweeted Tesla chief executive officer Elon Musk in 2019. Note the…
Browsing: Interbrand
The feminine brand name advantage
Brands with linguistically feminine names are more likely to convey warmth which, in turn, can…
The Unwritten Rules of Naming Your Business
You may not know it, but your industry has unwritten rules when it comes to…
Why making ‘iconic moves’ sustains brands
It’s hard to build a lasting brand, harder still to make the transformative decisions that…
20 Words For 2020
It’s a new year and a new decade. So here are 20 fresh concepts, ideas…
The 10 Most Valuable Global Brands
The four most valuable global brands in 2019—Apple, Google, Amazon, and Microsoft—are all tech giants,…
A peek into the Best Global Brands
Amazon Surges and Facebook Falls Again in Report on Brand Value Facebook Inc. slid again in a…
Brands are replacing sectors (and what this means)
Among the most widely used phrases in articles, conferences and meetings nowadays are variations on…
An Exceedingly Good Solution: Looking back on 30 years of Brand Valuation
How to measure the true value of a brand? Back in 1988, we developed a…
Hallmarks of the 2018 top growing brands
It’s certainly no coincidence that the Top Growing Brands this year are the ones that…