A Leader Evolves: How Santander Is Refreshing Its Brand
The Economist calls Santander Bank the “king of the Eurozone” while British magazine The Banker crowned it “Global Bank…
Browsing: Interbrand
Tech companies dominate list of best global brands
Apple and Google are still the most valuable global brands, according to Interbrand Tech companies…
Brands in Crisis: 5 Questions With Interbrand CEO Jez Frampton
It seems that, with each new day, there’s a new brand in hot water for…
The Artificially Intelligent, Body-Hacking Branding Of 2022
Branding experts share 10 trends that could shape the next five years. 2017 will be…
Why Aren’t Any Travel Brands Considered Among the Best on Earth?
One thing we here at Skift often say is that travel is one of the…
The Power of Cohesive Branding: Why Apple Wins
The days of just selling stuff are long gone. Today, in the race for consumers,…