Sex sells: lessons in depicting real women in advertising
Despite efforts from ad regulators to stamp it out, ‘sneaky sexism’ still persists. In the…
Browsing: International Women’s Day
Only 8 of the 100 most award-winning chief creative officers are women
As the advertising industry marks International Women’s Day, The Drum can reveal that just eight…
The Problem With Johnnie Walker’s Jane Walker Scotch Was Perception
Diageo’s Jane Walker brand launch fell flat with female consumers — here’s why. When the…