How Firms Can Overcome the ‘Paradox of Preparedness’
When the timing of a looming threat is uncertain, it’s hard for business leaders to…
Browsing: Intuit
Sweeping Away Sludge: How Consumers and Firms Can Find a Barrier-free Path
Behavioral scientists use the term “sludge” for friction that makes processes difficult to navigate, and…
How to Create a Customer Journey Map to Optimize Your Campaigns
Remember the early days of getting directions online? You’d go to a site like MapQuest,…
What Creativity in Marketing Looks Like Today
What makes marketing creative? Is it more imagination or innovation? Is a creative marketer more…
Oath Announces 4 New Ad Formats on Mobile, Including AR and Savable Coupons
The Home Depot and Pottery Barn are testing some of them As Oath continues to…
How Intuit Used Design Thinking To Boost Sales By $10M In A Year
The accounting software company embraces design at all levels of the organization, but it wasn’t…
Every Company Needs An Innovation Tool Kit
Here’s why, and how to build the right one for your company. It’s one thing…
Fall in Love with the Problem, Not the Solution
Intuit’s Suzanne Pellican on why designers need to (sometimes) take a back seat to their…
When It Comes to Market Leadership, Be the Gorilla
In their outstanding book, The Discipline of Market Leaders, Michael Treacy and Fred Wiersema argue…
5 Key Trends In Design Leadership
Design finally has a seat at the table. Here’s what is next. General Electric, the…