Brand Friction: The key to unlocking the complexities of customer experience
The concept of “positive brand friction” and how it can be used to improve customer…
Browsing: IPA
Senior business leaders lack confidence in building brands
Despite the evidence that brand building helps create value over the long term, new research…
Online video needs a fundamental rethink, says Unruly
For a number of years, conventional wisdom has stated that the shorter the online video…