APPLE IS DITCHING THE MASS MARKET AND FOCUSING ON RICH PEOPLE
BIG COMPANIES ATTRACT big attention, and none quite as much as Apple. Its quarterly reports have become…
Browsing: iPhone
How Apple used Twitter to promote its new products
Apple doesn’t tweet, but it blanketed Twitter with ads for its iPhone XS launch Dozens…
The new Apple Watch 4 face is a design crime
Take a look. Soak it in. This is the new face of the Apple Watch…
Why tech’s favorite color is making us all miserable
The cold blue light of modern touchscreens may be aesthetically pleasing, but it poses health…
Apple’s plan to make its design less addictive
The company wants to make putting down your iPhone down a little easier. Hour upon…
Apple is selling hardware in a software world
And that’s a problem. Co.Design recently described how Apple is increasingly making its products harder to use–if…
Advertising Agencies Need to Take Back Creativity
In the 2017 Forbes survey of Top 10 Big Companies Millennials Want To Work For, The…
The Future Of Airbnb And Amazon Might Hinge On A Smart Lock
Run by a former Apple public-policy wonk, Latch wants to be the infrastructure that enables…
Stand Aside, Alexa And Siri: You Control This Stereo With Water
Forget tapping a screen or asking your Echo. To play a song on this speaker,…
Overall Ad Awareness Down, But Amazon Tops In Brand Perception
Ad awareness was down across the board for the brands with the highest ad awareness…