In Search of Ingenuity
The quiet heroes of innovation do the little things that bring big ideas to life.…
Browsing: iPod
Yes, Customers Always Know What They Want
Marketers often feel like second-class citizens in their companies because people think new products and…
Vianai’s Vishal Sikka: Be Prepared for a More Fragmented World
What will the world look like after the pandemic? Dramatic disruptions have upended the ways…
Your brand: an agent of change
Great brands change the world, says Giles Lury Brands drive change. They change categories, markets, and…
From Sam Smith to Stevie: Enjoy 13 Years of Apple Holiday Ads
Apple has released its 2017 holiday ad — “Sway,” featuring airpods (which stay in place…
Tim Cook on Donald Trump, the HomePod, and the Legacy of Steve Jobs
The head of the most valuable company in the world talks to Bloomberg Businessweek Editor…
Why Does Apple Think It Can Get Away With Selling Overpriced Stuff?
Just because it’s worked before doesn’t mean it can work today. I want to tell…
I’m with the brand: how artists and advertisers can work in harmony
Bands are increasingly climbing into bed with brands, and ‘selling out’ has long since lost…
Designing The Next Steve Jobs
Five years after his death, Jobs still has key lessons for design-minded tech leaders, writes…
The art of building a brand
What Apple And Starbucks Taught Me About Building A Brand When we see an energetic…