It’s time for an Augmentality Shift
AR is also a powerful tool to enrich the world around you, connect with others and…
Browsing: IPSOS
How Brands Can Swim Against the Inflation Stream
“Unprecedented inflation”, “highest inflation rate in 40 years”, “peak inflation”, and “first waves of a…
In Graphic Detail: How do consumers really feel about the metaverse?
Over the past year, the metaverse has grown from buzzword du jour to buzzword de l’année. Tech…
How your brand can sound distinctive in a noisy world
Sound assets can capture consumer attention, boost distinctiveness and build mental availability, explains Roscoe Williamson…
Is your brand on mute? Why the world’s biggest companies are investing millions in sound
Consumers are listening to more and more audio, and companies are investing in sonic branding…
Consumers expect brands to be inclusive
In the midst of social upheaval in the US, many marketers are striving to be…
How to pull off a third moment of truth
More e-commerce and a greater focus on hygiene means people are dealing with more packaging…
How COVID-19 created a new kind of consumer in just 90 days
After two decades of steady growth, the trajectory of digital consumerism went into hyperdrive when…
Why food brands should target promotion-minded consumers
Understanding the difference between promotion- and prevention-minded shoppers could help food marketers enhance their strategy…
WHAT MAKES AN AD MEMORABLE?
The great Mark Ritson had an interesting piece in UK-based Marketing Week this week about the elements…