Optimized 6-Second Ads Encourage Ad Recall
A few years ago, Vine challenged audiences to think about what they could do in six seconds.…
Browsing: IPSOS
Asia’s marketers need to look beyond stereotypes
Marketers are often guilty of a tendency to “segment everything into little boxes”, but consumers…
Marketing Data Isn’t Just for Ads Anymore
What the marketing department knows can help the whole company make better decisions Digital transformation…
Brands Heed Social Media. They’re Advised Not to Forget Word of Mouth.
When President Trump sent an angry tweet in February blasting Nordstrom for dropping his daughter Ivanka’s clothing…
Among Affluents, Millennials Spend the Most Time Online
18- to 34-year-olds with affluent incomes go online more than 7 hours a day Affluent…