10 Dos and Don’ts of Measuring Lifetime Value
Lifetime Value (LTV) has always been a great tool for prioritizing marketing investments. The concept…
Browsing: ISD Global
How brands pitch the feminist voice: Corporate hijack or a revolutionary step for women?
The gender divide story in India is not new but Neeta Dsouza argues that there’s…
How luxury brands can boost perceived differentiation
Luxury brands that use less abstract and more concrete forms of print advertising may see…
Just don’t do it
We don’t need any more ads about equality from brands that don’t have their house…
Why food brands should target promotion-minded consumers
Understanding the difference between promotion- and prevention-minded shoppers could help food marketers enhance their strategy…
Representation of Asians in advertising images still lacking
More needs to be done to capture and represent Asian culture in advertising images, with…
How brands can address the coming paradigm shift
Lockdowns have lasted longer than the 66 days research suggests it takes to form a…
15 Ikea hacks that just might make homeschooling bearable
It’s time to rethink your space. But it doesn’t have to break the bank. As…
How to realign a disorganized work-from-home schedule
Develop a renewed sense of control by reviewing your daily scheduling tactics and time boundaries.…
Artificial Intelligence as an Anti-Aging Agent
Though chronological aging cannot be stopped, artificial intelligence (AI) may soon be helping us slow…