The Language of Creativity (According to Science)
Turns out, you should not leave your creatives alone. According to a study published in International Journal of Business Communication, leaders who…
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The High Cost of Returns: Should Retailers Rethink Their Policies?
Shoppers love the kind of liberal return policy that makes it easy for them to…
THE ‘SLAM’ OF YOUR CAR DOOR IS FAKE
Car doors are engineered to sound much sturdier than they really are. Welcome to the…
Masks in Commercials? It’s an Open Question, Says Southwest’s CMO
The airline is investing in advertising despite losing millions Amid the bleak landscape of the…
Trends That Will Continue to Stay Relevant in Digital Marketing
Digital marketing has changed immensely in the last decade. There have been a multitude of…
It’s time for tech platforms to stop tolerating the intolerable
To be truly inclusive, the internet needs to get comfortable with exclusion. The internet is…
Apple Brilliantly Imagines a Parallel Universe Where Hollywood Always Used Vertical Video
La La Land’s Damien Chazelle directs a 9-minute celebration of a long-maligned format Ask a…
NASA’s ‘worm’ logo lay dormant for 28 years. So why are people so obsessed with it?
Even SpaceX is a massive fan. NASA astronauts safely returned to Earth this past weekend,…
Social media is dividing us. Together, we can redesign it
Amid a crisis of health, hate, and truth online, companies need to take a stand…
How to Build a Brand—From Anywhere—by Embracing Your Surroundings
Mikko Koskinen, co-founder and head of brand for Kyrö distillery set in an old dairy…