Advertisers eye in-game ads as audiences swell in lockdown
Gaming has always been valuable, but underutilized by advertisers — until now. Fortnite reinvigorated casual gaming for…
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Omnichannel marketing in the new digital age
The pandemic and resulting economic impact have dramatically impacted how businesses are being run and…
Social networks are broken. Here’s the secret to rebuilding trust
Facebook and Twitter can do much more to make their platforms trustworthy. Clear labeling—not mass…
Making a hAIgh point !
This CEO’s Important Tip: “Nothing in AI Is Ever 100%” This post is part of…
It’s time for brands to finally show their true colors!
It’s in times of need that powerful brands are defined. As COVID-19 swept across the…
Graphic designers share illustrations and resources in support of Black Lives Matter
Graphic designers are supporting the Black Lives Matter movement and current protests, sharing illustrations and links to resources…
How the Pandemic Is Reshaping the Advertising Industry
eMarketer · The Executive Roundtable: Bob Liodice, ANA | How the Pandemic is Reshaping Advertising | Jun…
How to Attract Buyers in the Modern Business-to-Business Market
Business-to-business sales and marketing have evolved rapidly over recent years as digitization has transformed the…
From zero to seven figures: Five lessons from building a digital transformation business in an agency
Happy Marketer’s Srotoswini Roy distils the five key lessons learnt in building a digital transformation…
The risks and rewards of humour in COVID-19
Humour hasn’t been the first option for most brands approaching their communications at this time,…