Samsung’s CMO on why ‘not being tech savvy’ is an advantage
Despite working at one of the world’s biggest tech brands, global CMO YH Lee believes…
Browsing: ISD Global
Mark Ritson: How ‘influencers’ made my arse a work of art
Influencer marketing suffers not just from the problems of fake followers and viewability, but from…
Media Relations Strategy: 11 Winning Tactics to Market Your Product
What is a media relations strategy? By definition, a media relations strategy is the calculated deployment of…
The “for sale” sign gets its first major makeover in nearly 50 years
The real estate unicorn Compass, worth $2.2 billion, wants to connect front-lawn signage to the…
5 Reasons to Stop Posting Hype on Social Media
Customers are wising up to the over-exaggerated lifestyles they see online. I’m sure you’ve seen…
Instagram Leads as a Global Platform for Influencer Marketing
But not in every country, and China has its own players nfluencer marketing is a…
Is Pinterest The Search Engine Of The Future?
In 2002, then-Google CEO Eric Schmidt spoke at the Jupiter/Interactive Advertising Bureau Ad Forum. In…
How digitally native brands are rewriting marketing rules to target Gen Z
Direct-to-consumer and digitally native brands are rewriting their marketing playbooks in order to get into the pockets…
How brands can create everyday influencers
The Storytelling Power of People: How To Treat All Customers Like Influencers Whether it’s a…
Papa John’s to cut founder out from all branding
Better Ingredients. Better Pizza. Better Imagery? Papa John’s confirmed Friday that it plans to remove…