Why do B2C marketers get all the fun? Nine top tips for B2B video marketing
B2B marketers have yet to explore the power of video content, says Prue Cox. Here…
Browsing: ISD Global
Frothing for World Cup updates? This Swedish brewer is printing Tweets on its beer
What are the two things occupying your hands while watching the World Cup? Put away…
How Twitter’s expanded video programming slate supports your marketing strategy
In a fragmented media environment, video on Twitter helps capture your audience’s attention. In today’s…
Democratizing Sustainability: Q&A With Target VP Jennifer Silberman
Jennifer Silberman is Vice President, Corporate Responsibility for Target. She leads the company’s commitment to create positive…
THE SEO TIME TRAP: HOW TO GET UNSTUCK AND HELP IMPROVE YOUR RANKING
Getting your company’s SEO just right can take a lot of time and effort. But…
Brainstorm Questions, Not Solutions
Your “proposed solution” is probably wrong. Whether you’re establishing a startup or receiving a brief…
What happened to social communities? Do brands and businesses still care?
Do brands and businesses really care about creating communities in social media? I posed this…
‘We had to crack the code by being disruptive’: Behind the IHOb ‘rebranding’
IHOP is now IHOb, for a limited time only. But its CMO says not to…
The 3 C’s that make your brand worth paying more for
You do not have to look far to read that businesses are facing an uncertain…
TV ads set for digitally-driven comeback
NEW YORK: Television advertising is truly succumbing to the “digital revolution”, and is likely to…