Breaking out of advertising’s zero-sum game
LONDON: Campaign effectiveness has been declining even as the levers are in place to increase…
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Is data really the new oil?
If data really is the new oil then it’s high time advertising started learning lessons…
Why slow innovation is the way forward
Sometimes changing three lines in an FAQ qualifies as a rousing success, writes Hana Schank…
How Pinterest is wooing ad buyers with a consumer insights message
In IPG Mediabrands Cafe last week, a table was lined with mini Greek yogurt doughnuts,…
What Apple iOS 12 Means For Marketers — And Why Investing In Listings And AR May Be More Valuable Than Targeted Ads
Apple’s WWDC was about more than MeMojis, as “Siri Shortcuts” has implications for the future…
7 Ways Brands Are Evolving Their Message For Digital Video
Consumers sure are hungry for their daily digital video. Today, they spend almost 83 minutes…
Advertisers are split over the effectiveness of YouTube and Facebook’s brand safety fixes
The vast majority (94%) of advertisers are still worried about brand safety, with almost half…
Windowless planes are coming, and they’re not as bad as they sound
Emirates plans to make virtual windows the norm on all of its future planes–but to…
What Bathroom Amenities Can Tell Us About Luxury Hotels
Hotels can spend a surprising amount of time on bathroom amenities. Why? Because guests —…
Confessions of a Creative Director
EVER WONDER WHAT IT TAKES TO BECOME A CREATIVE LEADER AT A WORLD-FAMOUS AGENCY? WE…