Pick of the week: Bwin delivers a masterclass in making advertising entertaining
We’re going to get overwhelmed with World Cup-related advertising so it’s difficult for brands to…
Browsing: ISD Global
The Future of Advertising Is In the Hands of Ad Blockers
Young adults are hungry for the ad industry to be better. They are right. “I block…
Pentagram designed an identity that never stops changing
Cytora, an AI-powered insurance company, tasked the firm with creating a brand that could communicate…
Signing Away Our Lives on Facebook
The social media giant collects huge quantities of data to target advertising—and that has implications…
FACEBOOK, SNAPCHAT AND THE DAWN OF THE POST-TRUTH ERA
MANY, INCLUDING ME, have cited parallels between Gutenberg’s invention of the printing press and the internet.…
AS RENTAL CARS FADE AWAY, AVIS WILL TRY ANYTHING TO SURVIVE
A tidal wave of change is barreling toward the auto industry—and as with any wicked swell, some…
10 Genius Marketing Campaigns That Went Viral
From Ikea’s pee technology to a hilarious viral video from CarMax, these companies know how…
Learn Why Investors are Closely Watching These 20 Companies
Investors and incubators share the most brilliant companies that have caught their attention this year.…
Brandspeak: Does Emotion Play a Role in B2B Branding?
Recently, as I was going through a brand inventory framework to help a group of…
How to Sell on Facebook
Fans are vanity and sales are sanity. —Lori Taylor, social media marketer It’s easy to get…