Where content marketers go wrong and the easy way to discover what an audience wants
Good content marketing should focus on what audiences want to see. Marketing speaks with content marketing pioneer…
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Video apps: Customers, influencers or retailers?
In retail marketing, less is more. That’s why short-form video apps, including Douyin (a Chinese social platform…
How to Drill Down Into Your Buyer Personas to Create Hyper-Targeted Content
Sometimes you intend to have your product appeal to one group; but then another group…
Taking Experiential Marketing Beyond Events and the Tradeshow Floor
In a world where consumers are more likely to shell out for concert tickets than buy their…
Ideo redesigns the dreaded annual review
And they didn’t even make an app for that. No one likes annual reviews: They’re…
Grape Expectations: The Transformation of Wine Labels
Just a few years ago, most bottles of vino featured label designs that you might…
Is Amazon The Right Vehicle To Increase Sales For Your Startup?
For startup companies, resources are often tight. And for retail startups, gaining the capital and…
Why Is It So Hard to Create a Good Bank?
Online bank Simple thought it would win by “not sucking.” Here’s how that’s going. Most…
How better data management impacts business innovation
Successful retailers are data-driven retailers. The task of predicting consumer behavior, with an eye toward…
Technology Is Changing What a Premium Automotive Brand Looks Like
Many mature industries are experiencing significant technological disruption. The automotive industry is being disrupted…