Does the world need another ad agency?
“The world doesn’t need another ad agency.” Dear Brand Owners & Marketers It’s amazing how a single tap on the space…
Browsing: ISD Global
What Marketers Should Know About Personality-Based Marketing
Communicators and marketers can now adopt a personalized approach to their work, ideally one based…
Even Wall Street Couldn’t Protect Toms Shoes From Retail’s Storm
Bain Capital bought a 50 percent stake in the hip shoemaker, hoping to build on…
Nike Wants To Make Shoes Feel Your Pain, And React To It
John Hoke, head designer at Nike, gives a candid interview about where footwear is going…
The Experience Maker: 5 Questions With Samsung VP Zach Overton
A one-of-a-kind makeup tutorial with Sephora and Bixby, Samsung’s voice-powered digital assistant. A Fortnite gaming…
Money is sexy, so why is finance boring? – Mastering the art of marketing money
How do you advertise financial services when nobody wants to talk about them? Jac Phillips…
Exclusive: Walmart.com Redesigns As The Anti-Amazon
The retailer wants to translate the best parts of its stores–like the friendliness of its…
In A World Of Fake News, Has Advertising Become The Last Bastion Of Truth?
Recently I remote-controlled back and forth between MSNBC and FOX News. I was listening to what…
Digital Dom-inance: 5 Questions With Domino’s CDO Dennis Maloney
Now that it has passed Pizza Hut for the title of No. 1-selling pizza chain…
3 strategies for content marketing personalization
Personalization is one of the top features that consumers like to see online. Accenture reports that…