From Online to Offline: How Brands Use Big Data to Figure Out Where Their Customers Will Shop
Ecommerce brands are using big data to open stores exactly where their customers want them.…
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Infographic: How Digital Marketing Is Affecting Financial Organizations
Digital media, in today’s age, is no more just a “trend” but a way of…
The Problem With Johnnie Walker’s Jane Walker Scotch Was Perception
Diageo’s Jane Walker brand launch fell flat with female consumers — here’s why. When the…
‘Make TV more like digital TV’: Networks are removing clutter to improve TV viewing
Digital platforms are behind the growing trend in the TV industry to reduce commercial time.…
Branded Podcasts Are The Ads People Actually Want To Listen To
Brands aren’t just blanketing podcasts with discount codes—they’re taking over entire podcast series in the…
What’s the Next Social Network? Think Music
Opinion: Consumers are ready to accept brands on their favorite streaming platforms We plug into…
Frog Wants To Redesign How America Gets High
What’s holding back cannabis culture? According to Frog, it has a lot to do with…
McDonald’s Is Finally Making It Easier To Find One Of Its 36K Restaurants
How do you know which way to turn? Consult the golden arches. The golden arches…
The merging of advertising and entertainment has led to talent shortfall
As spending on branded content has grown, agencies, publishers and brands are increasingly searching for…
How to Stand Out: Make Yourself Equal and Then Make Yourself Different
Knowing what makes you different gives you a competitive advantage that cannot be matched. Standing…