Top 3 SMS Marketing Considerations
Business owners, marketers, and salespeople are continually on the lookout for more effective and efficient…
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Why data needs to play a bigger role in influencer marketing
Influencer marketing is in a state of constant evolution, and has as many fanatics as…
Ads are more memorable on premium sites
Ads that are served alongside premium content elicit stronger engagement and long-term memory encoding than…
A Million People Are Freaking Out Over Snapchat’s Redesign
Snapchat’s redesign has not gone over well–with regular users or influencers. Will this one blow…
The Future Of Airbnb And Amazon Might Hinge On A Smart Lock
Run by a former Apple public-policy wonk, Latch wants to be the infrastructure that enables…
Pepsi Redesigns The Water Bottle
In an attempt to provide more–and healthier options–PepsiCo is unveiling a new beverage system that…
Boomers, Gen X pose different marketing challenges
Boomers, Gen X pose different marketing challenges Baby Boomers and Gen Xers are a generation…
Advertisers say digital ad spend won’t decline, despite continued fraud
Half of Advertisers Say Ad Spend Won’t Drop Even if Fraud Issues Persist When it…
5 Minutes of Fame Is Too Much. Try 6 Seconds.
Against the backdrop of a green screen in a studio space, Nico Santos, a star of…
How To Give Your Business A Social Media Makeover For The Year Ahead
Today, having a social media presence is as important as having an informative website. Many…