A crucial paradigm for a changing world
(Why effective branding might become more important than ever.) By the year 2020, roughly 30…
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FACEBOOK WANTS TO FIX ITSELF. HERE’S A BETTER SOLUTION.
CHALK IT UP to a New Year’s Resolution or maybe just the ongoing fallout from Russian…
Ikea sees ‘massive opportunities’ with artificial intelligence and virtual reality
Jesper Brodin, CEO of Ikea, told CNBC on Friday: “(What) we haven’t been able to…
How Ikea’s Ingvar Kamprad Built The First Global Design Giant
Kamprad turned a tiny business into a company worth many billions of dollars. He leaves…
Gap Is Trying Really Hard Not To Screw Up Its Logo Again
The last time Gap messed around with logos was in 2010. It presented a new…
How Marketing and Advertising Are Bound to Change In 2018
Ad blockers, live video and AI present opportunities as well as challenges. Digital marketing hasn’t…
Brexit’s real impact on ad industry still ‘unknown’
UK businesses trying to navigate life after Brexit remain hamstrung by the “amount of unknowns”…
Nearly three quarters of women over 50 shun all advertising
72% of women aged 53 to 72 – dubbed ‘baby boomers’- ‘don’t pay attention to advertising’,…
Before Building Brand Awareness, You Need to Assess Brand Value. Here’s How to Do Both.
Imagine you’re planning one of those epic cross-country road trips with your family. The group…
What Marketers Get Wrong (And Right) About Different Generations
Do marketers’ beliefs about age groups match with how those generations see themselves? What are…