6 ways ad agencies can thrive in an AI-first world
Machine learning and artificial intelligence (AI) will change the way search marketers do business. In…
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2017: The year in B2B marketing innovation
As we close in on the new year, columnist Peter Isaacson takes a look back…
7 Trends That Augur The Future Of Urban Design
From autonomous vehicles to algorithmic design, the new forces shaping urban design are poised to…
I Turned My Boss Into A Chatbot, And So Can You
Seeya, Suzanne. Hello, SuzanneBot! She’s quick with a joke and decisive with her judgments. She…
Ditch Your Lame PowerPoint And Try These Apps Instead
The cultishly popular app maker FiftyThree releases tools for people who use visual slide decks…
How to Create a Campaign That Spans 2 Decades, Like Mastercard’s ‘Priceless’
5 lesson’s that can be learned from its enduring success It is the rare campaign…
FINDING YOUR FANATICS: 3 TIPS FOR HIRING BRAND ADVOCATES
Hiring brand advocates is easier said than done. These tips can help you narrow down…
Brand Positioning Strategy for the Modern Marketer: How Brands Use Consumer Psychology Today
Most marketers are familiar with the concept of brand positioning, and if you haven’t read…
How to Create a Customer Experience Program and a Winning Marketing Team: Context Marketing
What is context marketing? And what does it have to do with customer experience? Context…
2018 Digital Marketing Plans: Budget and Tactic Trends
Most firms (93%) expect to increase their spend on digital marketing in 2018, according to recent research…