What M&E Brands Need to Navigate a Multi-Screen World
“People spend money when and where they feel good.” This quote from Walt Disney, perhaps…
Browsing: ISD Global
Visual Personal Branding: How to Build a Loyal Following With Images
Want to create a strong connection with your followers? Wondering how to capture photos that…
The Case Against Thought Leadership (Mostly, Anyway)
If I had a dollar for every time I’ve heard someone express the goal of…
The Power of Positive Marketing: Why Your Brand Story Needs More Inspiration
If all the news seems negative these days, fear not: Your favorite brand has you…
How Brands are Using Twitch Live Streaming, i.e. the Biggest Social Channel You’ve Never Heard of
Yes, here’s another article espousing the virtues of live video for your content strategy—but we…
5 SMALL-BUSINESS MARKETING STRATEGIES FOR FRANCHISEES TO CONSIDER
When franchisees can’t rely on their name alone, small-business marketing strategies can help them stand…
Education as a Marketing Strategy: 8 Brands Doing Online Classes and More
Few would argue about the power and value of educational content – whether a blog,…
The Next Great Design Challenge: Make AI Comprehensible To Humans
For the promise of AI to be fully realized, humans have to trust the machine.…
4 ways retailer-brand relationships will change in 2018
Columnist Andrew Waber takes a look at four trends taking shape for 2018 that will…
4 digital marketing challenges faced by franchises (and how to overcome them)
One of the biggest challenges facing a franchisee’s growth is their ability to execute a winning…