YouTube reveals ‘action plan’ to tackle spate of brand safety issues
YouTube has introduced a four-step action plan in hopes of battling the brand safety concerns that…
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Volvo wants to sell cars like Verizon sells phones
At the 2017 LA Auto Show on Wednesday, Volvo revealed a monumental new means of…
The mantra of business writing – short, punchy, concise, to the point!
Becoming a good business writer is more about what you should “not” do than what…
A Tale of Two Sodas—In Coke and Pepsi’s Pizza Fight, Brand Storytelling Wins the Day
Remember CliffsNotes? They’re the stripped-down study-guide version of novels and other content. I was a…
Advertising: What’s in Store for 2018?
Forrester Predicts Painful “Ad Correction” for 2018—Here’s What They’re Missing Earlier this month, when Forrester…
GOOGLE, AMAZON FIND NOT EVERYONE IS READY FOR AI
EXECUTIVES AT ASCENDANT tech titans like Amazon and Google tend to look down on their predecessor…
THE LATEST TESLA CHALLENGER TAKES ON THE AUTO INDUSTRY WITH A STUNNING ELECTRIC SEDAN
WHILE THE WORLD’S most famous automakers were pulling the covers off their latest, shiniest offerings at…
The Precarious State Of Logo Design
Branding launches have morphed into a design industry telenovela. Here’s how firms are adapting. Three…
TOYOTA ECHOES ‘THIS IS US’ IN A NOSTALGIC, HEARTWARMING HOLIDAY SPOT
Lance Acord Helms 100-Second Spot That Premiered on NBC Toyota’s holiday film, a 100-second spot…
Ditch Your Lame PowerPoint And Try These Apps Instead
The cultishly popular app maker FiftyThree releases tools for people who use visual slide decks…