How to work with (or become) a micro-influencer
The rise of digital advertising has drastically changed the way we do business, and social…
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‘This will blow over quickly’: YouTube’s latest ad scandal is unlikely to hurt its bottom line
Just as controversies roll off Donald Trump, scandals don’t affect YouTube the way that many…
Snickers Brings ‘Hungerithm’ To The U.S.
Following a successful run in Australia, launched in spring 2016, Snickers is bringing a version of its…
Agencies Are Scrambling to Meet Client Demands for Amazon-Specific Solutions
Some are even launching dedicated practices Amazon is no sleeping giant. As the Bezos behemoth…
Ecommerce and the paradox of choice: how brands can win in the era of the ‘infinite shelf’
We need to move on from a world that relies on the old behaviours of…
Why Niche Video Game EVE Offers Marketers a Master Class in User-Generated Content
At this very moment, you might be living next to a space pirate. But don’t…
Stodgy Industries, Amazing Stories: 5 Brands Using Content Marketing to Defy Expectations
Can content marketing and effective brand storytelling elevate a not-so-sexy company to an exciting household…
From Sam Smith to Stevie: Enjoy 13 Years of Apple Holiday Ads
Apple has released its 2017 holiday ad — “Sway,” featuring airpods (which stay in place…
How Long Does it Take to Become a Top Ranked Result on Google? (Infographic)
New data looks at the circumstances that will catapult you to the top. You want…
BMW first brand to trial Snapchat’s ‘try-before-you-buy’ AR lens
BMW is the first brand to use Snapchat’s new AR ‘augmented trial’ Lens which lets customers…