Listen up: The state of podcasting in marketing
Some marketers are comparing it to the Golden Age of radio. In August, the Interactive…
Browsing: ISD Global
Digital Download: Celebrity or Influencer?
Eighty percent of the top 15 beauty brand collaborations for the first half of the year…
How Ferrari Built A Cult Following Through Design
Ferrari’s cars are iconic, but the reasons why are more mysterious. Ferrari World Abu Dhabi,…
Black Friday Trends Around the World [Infographic]
Black Friday has grown from marketing jargon to a national—and now international—phenomenon. In the US,…
Why Boosting Your Facebook Posts Is Just Throwing Money Down the Drain
If you’re going to pay for Facebook ads, make sure you do so in a…
Growth transformation: Delivering on a diversified set of e-commerce growth strategies
Successful marketers shift strategies and roles to develop the technology, capabilities, and mind-set for growth.…
20 Tips to Organically Market Your Brand on Instagram (Infographic)
The world’s biggest brands are marketing with Instagram, and you can, too. Instagram has proven to…
5 marketing technology trends CMOs need to master for 2018
As we edge closer to 2018, columnist Jim Yu lays out five martech trends you’ll…
The Marketing Group’s blockchain-backed agency Truth promises to be antidote to industry’s media woes
The Marketing Group (TMG) has launched a media agency, built on blockchain technology, that promises advertisers 100%…
Bill Gates Is Planning A Futuristic City In The Arizona Desert
The city will reportedly brim with “autonomous vehicles and autonomous logistic hubs.” An investment company…